Galena
the brand’s message with clarity, impact and the energy of the event.
Introduction
I approached Galena by translating the brand’s message into a dynamic and engaging digital spot for the 12th Wrocław Half Marathon. The Daymag B6 promotion was designed to capture attention on a large-format screen while maintaining a clear and recognizable visual language.
The Galena project allowed me to explore how thoughtful motion design can strengthen a product’s presence in a fast-paced environment, turning a short advertising spot into a memorable part of the event experience.
Conclusion
I believe the strength of a digital spot lies in its ability to communicate clearly within seconds. For Galena, I focused on creating a dynamic visual for Daymag B6, designed to capture attention in the fast-paced environment of a major sporting event.
Presented during the 12th Tarczyński Nocny Wrocław Half Marathon, the spot became part of a large-scale sporting event that brought together thousands of runners and filled the city with energy throughout the night.
